Video content has grown in leaps and bounds on Facebook. By 2016, Facebook had hit a cumulative 100 million hours of video watched per day and this figure is growing by the day. This is precisely why marketers have taken to Facebook videos more aggressively. However, it’s not automatic that your video will get the kind of views you’re hoping for, or even bring in a high ROI. This is particularly so if your Facebook video content strategy is off. Here are some of the mistakes you should avoid when posting videos on Facebook.
1. Posting Videos that Aren’t Square
There are a number of recommended video sizes on Facebook. However, you might want to stick to square videos as they’ll give you better results than having them in different sizes. Most users (about 92%), use their cell phones to access Facebook. Square videos draw their attention more easily given that they take up more real estate on their mobile devices. This is one of the handy Facebook video tips none of your competitors are ignoring that can turn a bad ad on its head. You’re bound to see a boost in engagement and conversions by doing this one thing.
2. Failure to Add Subtitles
About 85% of Facebook users do not turn on the sound when watching videos. Mind-blowing, right? But it does make sense. After all, most people check Facebook several times a day and most times can’t listen to the videos since they’re at work, commuting, or even standing in line. Adding subtitles to your videos allows people to watch the videos even on mute. This can help increase engagement and conversions. Make sure to add subtitles to all your videos before you upload them. Subtitles can also help with your SEO strategy according to experts at www.seotoronto.company.
3. Not Adding a Call to Action
You can make valuable videos that people enjoy and like. However, you won’t derive any value from the engagement unless people are taking action. The only way to get people to take action is to make an offer. If ROI is important to you, then you want to add a call to action in all your videos. People won’t figure out what they are supposed to do by themselves. This should be a key component of your Facebook video content strategy.
4. You’re Not on Camera
When making videos for your Facebook campaigns, you should make sure you appear on the video and that you look into the camera directly. While you may not be comfortable looking into the camera, it would do you a world of good to learn how to do so. This is because your audience will feel disconnected if you don’t appear in your videos or look directly at them. This one trick can help improve your conversion rates and trust levels.
5. Failure to Invest in Video Production
If you want to run successful Facebook video marketing campaigns, you must be willing to invest in the right equipment. Your Facebook video content strategy should be executed with the best quality videos you can afford. You don’t have to break the bank for this. You won’t need to invest in a high-end camera to shoot your videos. All you need is a mobile phone with a good camera. Make sure your videos are crystal clear and look professional.