It’s safe to say that over a billion searches happen on Google every day.
That means for over a decade, Google has been improving their algorithms and data collection to understand how people search and how to provide the best answer. With SEO agency Toronto services, you can build a better SEO structure around AI.
Artificial intelligence has finally reached a point where it is no longer in a computer science laboratory. AI is now actively working to help companies like Google find the best answers and deliver them right to the consumer.
Long-tail, voice searches produce very specific results thanks to the efforts of artificial intelligence. For example, searching something like “What is the name of the ship in Titanic the movie?” returns an in-depth response into the history of the ship Carpathia, as well as other highly relevant search results.
How Can You Compete in the AI SEO World?
Artificial intelligence provides the most relevant SERPs by looking at the phrase searched in both literal and tone. By understanding how the question was asked, Google tries to arrive at the exact answer that the searcher wants to see.
In the above search, it would be easy to mistake it as a dumb question, but actually, the ship was named something else, which is why we see the history of Carpathia as the first result.
These SERPs will only continue to grow more specific to the query over time, which is great for those who optimize for long-tail, in-depth searches.
So what are the strategies that you can use to optimize your site for the AI revolution? Here are a few ideas:
Audit Your Keyword
What keywords are you currently optimizing for? Are they producing good results for you? You should remember the rule of 3-G when doing keyword research.
- Gather keywords
- Group keywords
- Generate keyword examplars
You can use a tool like Wordstream, SEMRush, or Moz to gather keyword data. It will show all kinds of keyword groups based on your main target keyword. You canuse that to create exemplars. These are keywords that can be consolidated under one landing page. For example:
- Titanic film costs
- Titanic film locations
- Titanic movie sets
- history of Titanic
You can create a landing page that works as a single pillar page to the keyword “history of Titanic film” in order to answer every query and rank higher on Google.
Cluster Analysis vs Predictive Analysis
You can use cluster analysis to analyze your current pages and group into topics. This can help you see how your pages and keywords are working together to improve or bring down your ranking. You may see pages that don’t belong or are irrelevant to your overall website.
For predictive analysis, you can identify search trends that may be coming up soon. This can help you improve press releases when search trends may steer away from your site and improve on-site content to be more relevant to upcoming search trends.
Predict Shopper’s Needs
You can use tools like SalesForce Einstein to use customer data and predict what they will be looking. You can see what pages customers are looking at and analyze their cookie data to know their shopping behaviors. In addition, you can also employ AI-powered chatbots to help you direct customers towards a sale.