Signup forms are a great way of driving traffic to a site and creating leads. They’re also excellent tools for any business that wants to grow its mailing list and learn more about their niche market. Signup forms are easy to make but their impact on your business can be remarkable. Here is how to create signup forms that ensure conversions.
1. Keep the Form Simple
It is important to keep your form simple and easy to fill. Do not use unnecessary wording or fields. The more fields your prospects have to fill out, the higher the chances of abandonment. People find filling out forms tasking. Therefore, having a form that is too long will not get you the results you anticipate. Web forms with fewer fields have a 120% higher chance of success than forms with too many fields.
2. Only Use One Column
You should provide your site visitors with an easy end to end experience when filling out your form. Single column forms are the best way to do this. Multiple column forms are hard to fill since the visitor may misinterpret the fields or get disrupted when reading the form as they try to find the relevant field to fill out.
3. Do Not Ask for The Same Information Twice
It is completely unnecessary to ask your leads to duplicate their information. Having fields that ask for the same information make the list seem longer and is cumbersome to the user. For instance, instead of having two fields for confirmation of passwords, you can make it possible to view the password. This way the user can confirm that they enter the right password as opposed to filling two fields with the same thing.
4. Make Your CTA Button Stand Out
It is important to have a call to action button on your site. This is also the ‘submit’ button after filling the form. This button is important because it makes it clear to the lead about how they are expected to submit their form after they are done filling it. Ensure the button is visible and of a bright color to make it easy to see.
5. Get Rid of Distractions
A Toronto SEO expert will tell you that the sole purpose for a fill-out form is to generate leads for a business. Therefore, the form fill-out page should not have any distractions such as pop up ads, videos, photos, or extra wording. Dedicate a clean page on your site for the form to ensure the potential client focuses on the form until they submit it.
6. Provide Social Proof
The purpose of a social proof is to show the potential lead that there are other people who are also taking the initiative to fill out your form and thus they too should do it. At least 70% of online clients will look at reviews on products or services offered before they decide on whether to buy something or not. Showing social proof will compel new clients to fill out the form.
You can visit www.seovancouver.ca for other ways of increasing the traffic to your business or products website.